Indian jewellery brand axes TV ad showing an interfaith couple after it sparked fury in the country
One of India’s top jewellery retailers has withdrawn an advert featuring an interfaith baby shower after a vicious backlash on social media from Hindu hardliners.
Critics of the withdrawal said it exemplified the atmosphere of religious intolerance towards minorities that has grown since Hindu nationalist Prime Minister Narendra Modi came to power six years ago.
The advert by Tanishq - whose owners are from the Parsi minority who follow the Zoroastrian religion - showed a Muslim family organising a traditional baby shower for their Hindu daughter-in-law.